I was reading this article, Vision Decisions, when two statements jumped out to me.

The purpose of vision, after all, is to inspire: vision provides motivation through inspiration.

In a way, the tag line for TheLocoMono Website, “On the road to GREATNESS” is the vision I have for my website and its’ sub-domain.  The sole purpose for having the tag line is to remind myself the goal of having my website and its’ sub-domains is to help others achieve greatness.

Perhaps it should be modified to “The journey to GREATENESS” ?

An effective statement of vision provides an inspiring portrait of what it will look like and feel like to achieve the organization’s mission and goals.

Not all business have a vision statement yet.  It can be hard to develop a vision statement if you are not quite sure of the direction your business is heading in.  Some vision statments are short and simple and others are quite a few sentences long.  Either way, it should still provide inspiration for your business team.

In my case, it should inspire GREATNESS in my readers.

Tell me, what is your vision statement?